A fundamental rule of business is that it costs more to acquire a new customer than to retain an existing one. As a technology service provider, a loyal customer base is golden in many ways: These customers are more likely to buy from you again and more likely to recommend your services. It’s simply easier to build a sustainable business if you think of yourself as a service partner rather than a service provider.
When you’re a service partner, customers come to you first for technology assistance. More importantly, they expect you to come to them with solutions for increased efficiency and digital enhancements. As a trusted advisor, you’re building long-term relationships with customers who wouldn’t think of taking their business elsewhere.
MSPs have seen time and again how MigrationWiz is the start of long and mutually satisfying customer relationships. Let’s take a look at the why and how.
It takes a change in mindset to go from project work to becoming a service partner. To start with, existing customers need to be your primary focus of business development. Everyone you’ve served successfully should be part of your customer list. And any time you acquire new business, even for a single project, you should assume that they could very well be a customer for the long term.
These relationships start, of course, with providing the very best service and value – always delivering on what you promise. It’s also vital to truly understand your customers on both a human and technology level. That’s part of building trust and it lays the foundation for recommending future services.
When you see every project as an opportunity to build long-term customer relationships, you’ll reap the rewards in sustainability and profit. Your efforts to acquire new customers become super-charged when your existing customers advocate for you or take you along to their next job.
If building long-term customer relationships sounds like your kind of business strategy, BitTitan has proven solutions that you can implement as part of your regular service offerings. Many of our MSP Partners have customers who’ve been with them for years, who rely on them for ongoing technology solutions. Often these relationships started with a single migration project.
It’s no secret that if you do good work, you’re more likely to be first in line for another project. The mistake many MSPs make is waiting for those projects to come to them. At BitTitan we’ve seen how a proactive approach – starting with your very first project – builds customer relationships and solidifies your position as an indispensable technology partner. Let’s take a look at how this works:
MigrationWiz is more than an efficient migration tool. It can be the key that opens the door to long-term customer relationships and recurring revenue. Once you’ve used MigrationWiz, it will become your team’s go-to solution for every migration scenario – no need to learn multiple tools. That translates into more time to consult and deliver additional services.
Add Voleer to the package, and this is when you go from service provider to service partner – guiding customers using transparent assessments that help them optimise their infrastructure. It truly is a win-win. Customers have a trusted advisor monitoring and taking care of their business; you create a structure for recurring revenue and proactive project discussions.
At BitTitan, we’re driven to assure our Partners’ success. We’re here to help you maximize every customer relationship, and MigrationWiz is just the start. Long-term relationships are important to us, too. That’s why we offer support when and how you need it.
If you’re new to migrations, you can access our extensive resource center with articles, education, and webinars. Our customer support team is there to help with any questions or guidance. We can also provide assistance to help you plan a migration project, structure your pricing to balance competitiveness and profitability, and identify sources of recurring revenue.
Contact us today to learn more about building your business with BitTitan.
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